My usual "go-to" product is my Elizabeth Arden 8 hour cream and I was surprised that even this wasn't helping.
Because the cracks were quite bad my bottom lip in particular kept bleeding, prompting questions from Charles asking if I was ok.
After trying every single product I had in my house I turned to something else that I found at the bottom of a box whilst searching for some nail varnish.
My Lansinoh cream.

The first time I tried it was last night. I tend to really plaster these types of things on at night (Sudocrem on a spot, 8 hour cream on a dry patch of skin) although my lips were that sore last night that I didn't expect it to work at all.
When I woke up this morning I couldn't believe that my lips were no longer sore.
AT ALL!!
I won't panic next time I feel a cold coming as, hopefully, regular use of this will keep the dry and cracked effect at bay!
This stuff is an absolute miracle. I'm glad I've now found a use for the almost full tube of expensive cream!
Also, it means I can go back to wearing my lipstick.
This is definitely going to become part of a nighttime routine for me.
Clean teeth.
Plaster lips with Lansinoh.