In the past 3 and a half years I have learnt a lot about making connections associated with my blog.
I’ve come up with a list of 5 simple and significant ways bloggers can make these connections.
1: Join a network.
There are a few networks around and these networks can promote your blog or particular posts, provide tips and advice as well as opportunities to work with brands and to have discussions with other bloggers about all things blog related.
There are a variety of blog networks available in the UK, some are specific for particular topics and others are wide open for all to join.
2: Attend blogging conferences.
I've only been to two blog conferences, but I am aware of many many more. Blog conferences are great for a variety of reasons. Of course because of the knowledge you gain but you can also gain two types of connections.
There are connections with other bloggers which then lead to friendships which in turn can result in sharing opportunities, or even collaborations.
Of course you will also get the chance to connect with brands and companies which can lead to a variety of opportunities from reviews, to Ambassador programmes to name a few.
3: Working with agencies.
Connecting with agencies will again lead to a variety of opportunities. These opportunities can be in the form of a review, joining an Ambassador programme to creating or working together on blog content.
Digital agencies, such as Total Media, a digital agency in London as well as creating long term relationships with the agency and the brands they represent.
4: Make use of Social Media Channels.
I can be quite lazy when it comes to my social media channels, and I will only focus on one particular platform and neglect the rest. Keeping all of your channels updated with your information, with posts and conversations will help you stay fresh in peoples minds and for you to be noticed if any opportunities arise.
If you are going to update your social media channels then make sure you are also making an effort to interact with those you are following and to those who are following you. This is a great way to get people, be it bloggers, brands or agencies, to know you. Be professional but also be yourself and show off your personality.
You want to create a relationship with your followers and the best way to do this is to interact. As well as that, you want to know about the people you are following too, right?